Implementing targeted display ads into your marketing strategy is one of the best ways to encourage lead generation for your brand. Did you know after a consumer has been exposed to just a few display ads, they're 155% more likely to search for more information about your brand?
Targeted display ads have many other perks, like building brand awareness. Maintaining top-of-mind awareness ensures that you'll have loyal customers (and a successful business) for years to come. Here's how targeted display ads can accomplish this.
What is Targeted Display Advertising?
Targeted display ads are tailor-made for consumers from niche markets with specific online search behaviors. On a desktop, a targeted display ad is usually a horizontal or vertical banner on a website. Mobile-targeted display ads can also appear as banners or square ads at the bottom of the website page.
These ads can include moving text, transitions, and even audio elements. This makes them effective tools for eye-catching visual events or pictures of your products. Due to the passive nature of these ads, they encourage brand recognition without appearing too intrusive to the consumer.
Targeted display and search ads are two of the most common digital advertising tools. However, targeted display ads are sometimes more effective because they can pop up even when the consumer isn't actively thinking about your brand. Search ads won't reach consumers unless they're already searching for brand-related information.
Targeted display ads rely on software that pinpoints your audience based on their demographics. For example, a business based in California with an audience of adults within the 29-34 age bracket. Targeted display ads will only appear to customers within these parameters, regardless of whether they've engaged with your brand.
What are the Benefits of Targeted Display Ads?
Targeted display ads often generate more impressions for your brand than search ads. It can take up to seven unique impressions before a customer remembers your brand. Display ads are convenient because consumers will familiarize themselves with your brand organically. Display ads can also prompt consumers to do their research about your brand, enhancing the ROI of any search ads.
In addition to attracting new customers, these ads will keep your brand top-of-mind with your current audience. Targeted display ads are affordable and can be measured accurately with tracking tools. You'll be able to see how many views an ad has accumulated, how many clicks it receives, and more.
Display Ad Options to Consider
Most display ads are geo-targeted, meaning they will appear before customers who live in a certain geographic location. Geo-targeting can also be focused on other factors, such as a customer's local shopping behavior or internet browsing.
With site retargeting, display ads will be shown to customers who have visited your website in the past. For example, say that a customer saw a product page but didn't make a purchase. The site-retargeted display ads will show that same product to the consumer and renew their interest.
Keyword targeting puts your display ads in front of consumers that search for specific words and phrases online. It works similarly to category targeting when consumers will get advertisements for related products while browsing for particular items.
Where Do Consumers See Display Ads?
Banner ads aren't just limited to websites: you can also place them on mobile apps and streaming platforms like OTT or CTV. If you're not sure where you should run your targeted display ads, a media partner can help you make the most informed decision.
Many businesses also produce targeted display ads using the Google Display Network. It's an automated platform that offers a streamlined experience for setting demographic parameters and keyword targeting. The Google Display Ad network comprises over two million websites, allowing for plenty of lead generation opportunities.
Targeted display ads can be just as effective when natively integrated into a website. Banner ads that appear alongside blog and website content can give consumers that final push they need to make a purchase.
Creating a Strategy with Mid-West Family
Targeted display ads are simple to use and can be customized to attract new leads from any demographic. You'll nurture those new customers with relevant content, cementing a positive association with your brand.
Your ad campaign will work best when combined with multiple tactics. You're guaranteed to get the most out of your marketing plans by working with a media partner like Mid-West Family South Bend. Media partners offer years of marketing experience and exceptional research tools to generate tangible results for your business.
