What are the Basics of a Home Improvement Marketing Strategy?

Home improvement companies face stiff competition, yet many have little to no marketing and often generate leads from word-of-mouth referrals. However, applying multi-channel marketing strategies to navigate the highly competitive business environment is essential. A multi-channel marketing strategy helps your business extend its market reach, achieve faster lead conversions, and increase brand awareness.  

Read on to gain insights on how to generate leads for home improvement.  

How to Generate Leads for Home Improvement  

A target audience is a group of people you want to reach with your marketing. Demographics and characteristics such as their interests, needs, budget, and location define your target audience.  

Identifying your target audience should be a priority before all marketing because it allows your home improvement business to dedicate its marketing efforts and resources to a specific group. That way, your business can generate and convert leads affordably and efficiently. 

Having end goals in mind before executing a marketing strategy for your home improvement company is vital. Your goals must be consistent with the solutions in the marketing strategy. Examples of goals may include increasing organic traffic to your company's website, achieving a certain number of leads, and attaining a particular sales figure.  

Your goals should stipulate what you hope to accomplish. You must also know the objectives to analyze and measure progress.  

Achieving preset marketing goals often translates into higher sales volumes and enables your business to achieve broader objectives.  

Choosing a marketing mix is crucial because it enables your home improvement company to allot resources to specific marketing solutions. Here are some marketing solutions you can implement for success. 

Content Marketing 

Content marketing entails creating valuable, interactive, and engaging content for your target audience. Generating unique content allows your business more engagement, likes, and shares.  

Video content allows you to draw the attention of your target audience. Videos such as pre-roll home improvement ads, testimonial videos, and user-generated content help boost a website's organic traffic on search engines. Including video content on your website can increase your company's lead conversion rate by 80 percent.  

Blog content helps your company's website improve SEO and increase organic traffic. Websites with a blog section have a higher probability of ranking high on search engine results.  

Content marketing is beneficial and valuable to home improvement companies because it helps position them as trusted industry authorities. High-quality content enables potential clients to find your home improvement business when they need you. 

Social Media Marketing  

Social media marketing is beneficial and valuable to home improvement companies because it allows you to reach your target audience and engage partners and consumers. Post content, videos, and more to show off what your company does. Potential customers can also read reviews from existing customers and make informed purchase decisions.  

Radio Advertising 

Radio home improvement ads are a great way to raise brand awareness because of their broad reach. Radio advertising is highly targeted, reaching audiences based on geography, program, time, and channel. Increased customer engagement and brand recognition are also major perks! 

Measure Progress and Improve 

Marketing strategies need to be measured to understand progress and what’s working. Improvement and pivots can also be made when certain aspects of your marketing strategy are ineffective. Campaigns take time and patience to see results but being aware of progress is vital.  

Launch Your Multi-Channel Marketing Campaign Today  

Mid-West Family is your best choice if you want a full-service, multi-channel media partner for home improvement marketing. Contractors are busy people and aren’t likely to be marketing experts, but a media partner can help! At Mid-West Family, we offer you various solutions to generate and convert leads for home improvement.