5 Effective Marketing Trends Right Now

It's never a bad idea to add more channels to a solid marketing strategy. When marketers know what their consumers want, it's easier to broaden their reach and influence more buyers.  

No matter how steady your customer base might be, advertising wants and needs change each year. Based on current consumer behaviors, here are the latest marketing trends for 2023. 

Some customers might be hesitant to buy products they've never used, even from a trusted brand. However, if an influencer that they love and trust associates themselves with your company, your audience is more likely to purchase with fewer impressions.  

An influencer is usually a content creator or a host of a popular radio show/television program/web series. Celebrities are also great examples of influencers, though it can be costly to get a celebrity endorsement. Fortunately, even micro-influencers usually have thousands of followers on social media. 

Influencer marketing entails reaching out to someone with a large social media following and having them endorse your brand. Influencer marketing can be used for multiple channels, including radio, video, and social media. For example, a YouTube influencer could do a sponsored segment in their videos talking about your company or demonstrating one of your products.  

Influencer marketing allows you to connect with your target audience on a deeper level and also attracts new customers. This strategy also establishes brand trust and heightens brand recognition. Influencer marketing has a substantial ROI, with an average of $5.20 for every $1 spent. 

Short and compelling videos drive customer engagement more than written blurbs or product descriptions alone. These bite-sized pieces of content are more manageable for audiences to consume and have more memorable potential with the added visual and audio components. According to new HubSpot data, 39% of marketers receive the highest ROI from their short-form videos. 

Consumers also like interacting with brands in real-time through video live streams. Facebook Live, TikTok, and Instagram are the most popular platforms for holding live demonstrations and Q&As about your brand. 

Studies show that people from multiple demographics crave lots of video content! Customers in the Gen Z demographic watch the most, more than 7 hours per day. Millennials also spend a lot of time watching videos online, up to 20 hours per week.  

Customers are likelier to remember and interact with your brand if you can reach them through several different platforms. You need multiple digital channels, such as website content and social media. Adding radio, event, and content marketing (whether online or through more traditional means) expands your reach. 

Additionally, each part of your strategy needs to be consistent and cohesive. For example, your brand's tone needs to be the same in written content on social media and your website's blog. You should also advertise the same products and services across all platforms. 

The longer your customers stay on your website, the more likely you will get sales. Consumers are leaning more toward brands that offer dynamic interactive content that encourages customer engagement. One great example is chatbots. These conversational marketing tools not only engage your target but can also be configured to link customers to specific products and website pages. 

We also recommend adding quizzes and assessments to your website. Often, a customer will show interest in your brand but remain unsure which products are right for them. A set of questions can help them find their perfect match. It also establishes your brand as more accommodating compared to your rivals! 

Customers also like interactive infographics and videos, especially when you need to explain complicated concepts to your audience. It also gives them the information they need more quickly when they don't have the time to read through written content on your website. 

Bonus: 5. A Marketing Partnership 

Partnering with a media expert to enhance your marketing campaigns with multiple channels isn’t a trend, although we think it should be on this list! Team up with a media partner who can be an extension of your team and help you reach your 2023 goals. 

Add 2023 Marketing Trends to Your Advertising Plans with Mid-West Family 

Forming a partnership with a media partner is also a great way to grow your business. These professionals have years of experience crafting multi-channel marketing campaigns to suit brands of any size. Even better, an advertising partner can help you produce video content and track engagement results across each platform. 

Mid-West Family South Bend can help your brand connect with relevant influencers, secure partnerships, and create engaging creative content. Now is a great time to refine your advertising tactics before the new year! Feel free to contact us when you're ready to begin.