As you're starting a new business in South Bend, Indiana, you may have a lot on your mind and plenty of details to consider. As a result, marketing may not be at the top of your list. In reality, however, no new business will get off the ground without a structured, robust marketing plan. Follow these tips for marketing a new company to learn more about how you can build a comprehensive marketing strategy, advertise your business on the radio, and more.
1. Fail to Plan, Plan to Fail
If you don’t have a marketing plan for your business, customers won’t become aware of your business! They won't know about your services or why they should consider you over competitors. A clear, comprehensive marketing plan that can adjust according to the changing needs of your business, on the other hand, can help set you up for success.
2. Know Your Ideal Customer
Consider the actual target audience for your business. Pay attention to all the key details about them.
You may need to know your customer's average age, gender split, income, location, purchasing behaviors, and more.
In addition, pay attention to what sets your ideal customer apart. Why should they choose your business? When you know the details about your target audience, you can target your marketing directly to them.
3. Know Your Competition
As you develop and secure your place in the market, you must know who you're competing against. Take a look at other businesses that offer similar things within your industry. How are they reaching customers? Now, compare your business to that competition. What do you offer that they don't? What sets you apart? You don't want your business to be a carbon copy of your competitors; rather, you want to offer something unique.
4. Be Able to Answer Key Questions About Your Business and Your Brand
Before you start marketing your business, you need to be able to answer several critical questions about it.
- What challenges does your business solve? Pay attention to your target market's pain points: their specific problems or difficulties, and how your business can help prevent or solve them.
- How will your business or your products make people's lives better? Remember, people will come to your brand because they have a problem or issue they need to deal with. You need to know what it is that you have to offer.
By taking the time to answer those questions clearly, you can improve your ability to connect with your customers and build the marketing materials you need.
5. Build a Website
Around 70% of marketers are actively invested in their content marketing efforts, and with good reason. Your website and content marketing can go a long way toward building a highly effective sales funnel that provides customers with the information they need to choose your brand. 56% of marketers who use blogging regularly, for example, find that it is a highly effective strategy. Make sure that your website offers a clear, clean look at precisely what your brand can provide, how customers can get in contact with you, and why they should trust you.
6. Launch an Email Marketing Campaign
Email marketing is one of the most effective forms of marketing. It has a return on investment of $36 for every $1 spent, making it one of the most valuable tools in your marketing arsenal.
7. Stay Social
Social media marketing has become increasingly popular. Around 7 out of 10 Americans use social media regularly. As you build your social media marketing campaigns, know what platforms your target audience uses most often: for example, baby boomers may be found more often on Facebook, but Gen Z prefers Instagram or TikTok.
Don't forget the importance of in-person events and marketing opportunities. Get involved in our local community by attending or sponsoring local events. Put a face to your business and connect it with the things our community loves, and they'll be sure to fall in love with your new Indiana business, too.
8. Don't Knock Tradition
Radio ads and endorsements still have a lot of benefits for your business. Using radio with your digital marketing efforts can help build brand recognition and make your new South Bend, Indiana business more visible to your customers. Endorsements from popular radio personalities can also help increase awareness of your brand.
Bonus: Don't be Afraid to Try New Things
There are a lot of tried-and-true advertising opportunities out there. However, new opportunities arise regularly. Look at new tactics gaining a stronghold, including podcast advertising and radio streaming. If you're marketing your new South Bend business, a new marketing tactic could be just what you need!
Ready to Get Started?
If you're ready to start marketing your business, Mid-West Family South Bend, IN can help. Launching your new business through our marketing services is easier when you are partnered with an expert team by your side every step of the way!
