Since employees are a company's greatest assets, attracting top-notch candidates is always on the agenda. By positioning your company as an employer of choice, you can maximize workforce potential, increase retention, and boost productivity.
How do you attract the top workforce amidst the Great Resignation when 96% of employees are searching for new employment opportunities? By implementing recruitment marketing tactics.
Recruitment marketing is the process of promoting an employer to make it appealing to top talent. Similar to traditional product and service marketing, it involves a set of lead generation, conversion, and brand awareness tactics.
Let's take a closer look at key reasons why recruitment marketing tactics can work for you.
1. Increased Visibility
While an impressive number of employees are searching for job opportunities, only a small percentage of them know exactly where to look. Meanwhile, more than 70% of professionals are passive job seekers.
Recruitment marketing tactics:
- Put your organization on top of the search engine result pages (SERPs)
- Make your company easy to find on social media
- Increase brand visibility with digital ads
- Share valuable information with the candidate
When candidates start their search online, the right recruitment marketing strategy helps them notice your organization and learn about its culture, mission, and values.
Better visibility doesn't just help candidates find your company and learn about job openings. It allows the potential employee to gather valuable information and make an educated decision about applying.
2. Targeted Approach
Hanging job descriptions on digital job boards works fine. However, it attracts all types of candidates, many of which don't have the right qualifications. This complicates the recruitment process, demands substantial resources, and puts a significant burden on the HR team.
When you use recruitment marketing tactics, you target the right candidates instead of waiting for them to find you passively or searching for a needle in a haystack. You can design recruitment marketing strategies that focus on candidates with the highest potential of becoming the perfect match.
This doesn't just save money for your organization. It maximizes the chances of recruiting suitable candidates faster. Since the top talent market is highly competitive, speed is an essential factor.
3. Improved Candidate Experience
The first contact with a candidate can define your entire relationship. When a potential employee learns about your company, you have one chance to make a stellar first impression. If they are unhappy with this experience, candidates aren't likely to proceed with the recruitment process.
By implementing recruitment marketing tactics, you are maximizing your chances of making the perfect first impression. You choose the way candidates learn about your business, its values, culture, and opportunities.
A personalized approach to sharing company information can improve the candidate's experience, help them understand whether they are the right match, and reduce the chances of them dropping off during the recruitment process.
4. Cost-Effectiveness
Recruitment marketing can have a high return on investment (ROI). By investing in effective digital marketing tactics, you can save in several ways:
- A personalized and targeted approach reduces advertising expenses.
- Improved candidate experience and better matching improve retention.
- A comprehensive approach to visibility allows HR to focus on revenue-driving tactics.
- By leveraging social media and other digital channels, you can reach a wider audience without increasing recruitment costs.
Without recruitment marketing, you would need to spend time, money, and resources trying to find the best match among thousands of candidates. Besides having a low ROI, this approach makes you slower and less competitive.
5. Long-Term Benefits
Recruitment marketing doesn't just help you make a good first impression and hire the right candidates faster. Besides increasing visibility and beefing up targeting, recruitment marketing tactics have two important long-term benefits.
Qualified Candidate Pipeline
Building a strong employer brand and engaging candidates through the recruitment process allows you to create a pipeline of qualified candidates for filling open positions in the future.
Higher Retention
Streamlining candidate experience during the recruitment process is an investment in employee satisfaction, engagement, and retention.
A candidate who is happy with recruitment and onboarding is likely to stay with the company for a long time. Meanwhile, poor recruitment and onboarding experience causes 80% of candidates to search for other employment opportunities.
Implementing Recruitment Marketing for Talent Acquisition
High-quality recruitment marketing tactics can help organizations, attract, engage, and retain top talent while building a strong employer brand and streamlining the candidate experience. A personalized approach to targeting top talent is a cost-effective way to improve your recruitment process.
If you are looking to streamline your talent acquisition strategy by implementing recruitment marketing, you may want to consider professional assistance.
Mid-West Family South Bend is a marketing leader with over 60 years of experience. Find out how our approach can help improve your recruitment marketing strategy.
