7 Benefits of a Recruitment Marketing Strategy

Did you know that recruitment marketing helps you find and retain top talent? 

This is because you're focusing on candidates that not only qualify for the position but are aligned with your company culture. An effective recruitment marketing strategy fills available positions quicker by guiding you to the right applicants—where they're at, when they're there, and with the best ways to communicate your employer brand and value. What's more, all these efforts lead to 28% (and sometimes more!) lower turnover rates.  

Excited to get started? Here are some more recruitment marketing benefits you won't want to miss out on! 

Starting with the biggest attraction of recruitment marketing: getting the best of the best to work with you.  

A solid strategy helps companies attract the best candidates by highlighting the company's unique value proposition and promoting its employer brand. If the talent shortage (at a 16-year high and growing) has taught us anything, it's that job seekers have all the power, and it's up to you to convince them your their best opportunity.  

To do this, you need a marketing strategy that: 

1. Reaches them where they are the moment they're looking for you 
2. Builds and nurtures a relationship with ideal candidates to fill your pipeline
3. Clearly communicates what you have to offer those that join your team
   

Aren't you tired of combing through 300+ applications only to see at least 300 of them aren't qualified to take on the position? 

By streamlining the recruitment process and attracting a higher volume of qualified candidates, recruitment marketing can save time and resources compared to traditional recruitment methods. Only 30% of companies can fill their open positions within a month. The other 70% are struggling for months or more to reach that efficiency—and many never do because they haven't made recruitment marketing a priority yet. 

Have you ever considered how the candidate felt about their experience with your brand? You should! 

A bad candidate experience will spread like hay fire, making its way to anyone who listens—which could be the candidate you're waiting for. Moreover, 72% of job seekers agreed they were likely to share any lousy interview experiences with a brand in-person and online. You don't want the repercussions that go along with several bad reviews of your interview process: 

• Damages brand image 
• Harmful to your company culture 
• Scares off qualified candidates 
• Makes for a much longer hiring process 

Fortunately, recruitment marketing benefits the candidate experience, creating a positive experience, which improves the reputation of the company and makes it easier to attract top talent in the future.  

Have you noticed the growing awareness and demand for more diversity and inclusion? Many candidates have started prioritizing diversity and inclusion in their search.  

You need to: 

1. Ensure your company culture prioritizes diversity and inclusion—if it doesn't, start making positive changes 
2. Effectively communicates its support to candidates  

Studies show that 2 out of 3 candidates are looking for diverse workforces, with most Millennials (74%) citing that a culture of inclusion leads to more innovation. A solid recruitment marketing strategy helps companies reach a more diverse pool of candidates, creating a more inclusive workplace and promoting diversity.  

Did you know that 86% of job seekers conduct research on brand reviews and ratings before even applying to your open position? About 75% of active job seekers also reported being more likely to apply to companies that actively manage their employer brand. This is because: 

1. A non-existent employer brand brings more uncertainty to what they can expect from their experience while working with you. 
2. A poor employer brand indicates a strong likelihood that their experience with you will be poor. 
3. A strong employer brand highlights how great being a part of your team would be.  

Companies that leverage recruitment marketing communicate their values, culture, and mission, improving their overall employer brand and making them more attractive to potential candidates.  

Did you think this type of marketing wouldn't require proper tracking and measuring? Incorrect! It's just as important to track and measure your recruitment campaigns as any other campaign you execute because there's always room for improvement. Every campaign will require a learning curve and introduce new challenges to overcome.  

It's up to you to stay ahead of each one with data and insights that help you inform your next move. Recruitment marketing provides measurable results and data-driven insights, allowing companies to continuously improve their recruitment strategies and achieve better outcomes.  

Who isn't looking for the most cost-effective way to recruit without sacrificing the quality of the candidates being recruited? Recruitment marketing can be more cost-effective than traditional recruitment methods, especially when it comes to attracting passive candidates and promoting the company's employer brand.  

Every move you make to boost your employer brand and improve your company culture (which you will do automatically when the right people start filling your positions) will save you millions of dollars in the long run. This is because you're spending so much on the hiring process because the employees you hired are great at what they do and happy to stay.  

Don't do it alone when you don't have to. Mid-West Family South Bend has the insight and resources to perfect your future recruitment marketing campaigns. Contact us today to get started!