Did you know that recruitment marketing helps you find and retain top talent?
If you're operating a kitchen and bath business, your plan must include a sound marketing strategy. Competition is stiff in the industry, and keeping top of mind among consumers is more vital — and more challenging — than ever before.
If your company isn't reaching enough homeowners, designers, and contractors, then a better marketing strategy is required. The following information will discuss some key elements of just such a strategy.
Make Your Company Easy to Find Online with SEO
Owning a professional website is a must in today's market. For a kitchen and bath company, your website functions as an "online showroom." It allows customers to visualize their completed projects while simultaneously showcasing your business expertise.
However, owning a great website is only half the battle in attracting customers. You must also capture as much online search traffic as possible. This is where SEO comes into the picture.
SEO stands for "search engine optimization." It's been defined as "the practice of optimizing your web pages to make them reach a high position in the search results of Google and other search engines." When you use SEO best practices to build your website — incorporating specific keywords in your content or including title tags and descriptions — customers searching for kitchen and bath companies online will be more likely to come across your business.
Use Pay-Per-Click (PPC) Advertising
PPC ads are another way to help your business become more visible on Google and other search engines. Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an ad link is clicked. While SEO allows you to build your visibility in an "organic" way (by carefully developing your website according to SEO best practices), PPC allows you to outbid your competitors on specific keywords.
PPC ads show up at the top of search engine results. As a result, they can drive traffic to your website, help boost your brand recognition, and ultimately increase your sales.
Reach Your Local Target Audience with Radio Ads
Radio remains an effective avenue for reaching your target customers. For instance, around 83% of Americans listen to the radio weekly, while 62% listen to podcasts. Many listeners tune in to local stations, allowing companies to reach an audience within a certain geographical area.
Moreover, radio listeners are typically consistent in their listening habits. People make radio a part of their weekly schedule, whether it's their morning commute to work, their evening commute home, their daily jog, or their time spent at the gym. Investing in radio ads can help you improve brand awareness among local consumers. It can also drive more traffic to your website if that's your featured call to action.
Engage with a Social Media Presence
All over the world, individuals and businesses are connected over social media platforms. For example, Facebook claims an average of 1.9 billion active daily users. Other networks boast hundreds of millions of users, including Instagram, LinkedIn, Twitter, and TikTok.
You can bet that a good chunk of your target audience is also active on social media. Therefore, social media presents an excellent opportunity to reach your core customers. For instance, you can use videos to engage with your followers, perhaps by showing them the progress of a remodel project from beginning to end. You can use before and after photos to highlight past projects. Live streams and FAQ posts help answer consumer questions.
In addition, don't forget to provide "social proof" of your company's credibility in the form of reviews, testimonials, case studies, etc. Your Google Business profile is a prime example of how such social proof can be leveraged into more business: the more favorable reviews you have, the higher you'll rank in Google Maps' search results, and the more likely customers are to reach out to you.
Partner with Mid-West Family South Bend to Boost Your Sales
Focusing on tactics is not enough if you want to see exceptional results from your marketing efforts. You need to develop an effective, coherent marketing strategy and then stick to it.
At Mid-West Family South Bend, we have the expertise and experience to take your marketing game to the next level. Our solutions consider clients' goals, needs, circumstances, and concerns. In the crowded, saturated kitchen & bath industry, we can help your company stand out from the competition and enjoy increased sales across the board.
If you'd like to learn more about how we can help, contact our team today to start the conversation.
