Employers nationwide are still dealing with "The Great Resignation" as many Americans quit their jobs for alternative positions. During this year, we may see as many as 70% of millennials and Gen Z workers leave their jobs. Now is the crucial time for employers to offer the most appealing work environments that will keep (and attract) top talent.
You should also be ready to showcase your company's benefits with a strong recruitment marketing strategy. Mid-West Family South Bend has you covered if you don't know where to start. Here are a few reasons why our agency is worth hiring to help you reach your recruitment marketing goals.
Our Expertise
Every Mid-West Family South Bend team member is an expert in their field. That includes the initial planning stages, implementing your recruitment marketing strategy with thoughtful ads, and tracking the data to ensure you get as many leads as possible.
We start with thorough market research encompassing the types of employees you wish to hire and the marketing trends in your local area or industry. From there, we can help you appeal to your audience (or help you develop a new one!) through any media platform. Your advertising will be adjusted to meet the customer at every stage of their journey, preserving your valuable time and advertising budget.
From start to finish, we'll keep tabs on your campaign's performance with digital tools and strategic tactics that we've honed to perfection over the years. We also have skilled production editors to help you film and produce video commercials or podcasts to enhance your marketing tactics.
Effective Brand-Building
As we're helping you find the most qualified workers for your company, we work with you to establish your employer image simultaneously. Research shows that 75% of job seekers prefer applying if the company continuously improves its brand. Delivering engaging content that speaks to your audience makes you stand out more than your rivals. For example, it's easy for job seekers to pass up a generic job description in favor of thousands of others. However, if you can communicate your workplace culture and the benefits of the position on these listings, you'll likely attract more motivated workers.
Additionally, we'll help you develop your brand's unique voice on social media. Your brand persona online often tells prospective employees what to expect from your company, expediting their final decision to apply. Through our research, we'll determine which social media platforms your audience prefers and produce relevant content for each one.
Managing your brand's reputation on sites like Indeed and Glassdoor is also important. Thoughtful responses to feedback show that you prioritize employee retention and creating a positive work environment. You can also optimize your website with a dedicated 'Careers' page that identifies why your company is the ideal workplace.
Increasing your brand awareness also helps you attract top talent even when you're not hiring. Your industry's most qualified workers will likely seek you out first when they're looking for a job if you convey a respectful, unique persona. Additionally, good brand-building increases customer retention.
Our Targeted Approach
Because 63% of employers struggle to find the most qualified leads, we use a hyper-focused approach for all recruitment marketing campaigns. For example, we can cater your advertising towards only attracting prospective employees with in-demand experience. If you're looking for talent with excellent skills specific to your industry, we'll have no problem marketing to those talent pools.
Dedicated Innovation
Mid-West Family South Bend understands that staying on top of the latest recruitment marketing technology and trends is the key to our clients' successful campaigns. We spare no expense regarding the best analytics tools and continually increase our knowledge with regular market research.
We're happy to pass along that expertise to our clients as well! Business owners and hiring managers have a lot on their plates already, so many don't have time to perform extensive advertising research. We'll guide you through adopting modern, innovative recruitment marketing techniques that you can integrate into any campaign.
Kick Off Your Recruitment Marketing with Mid-West Family South Bend
Mid-West Family South Bend has helped hundreds of employers save time, find suitable job candidates, and build their brand voice for continued success in all aspects of advertising. In your first free analysis, we can help you discover what makes your brand unique and offer tried-and-true advice to bring you top talent. Contact us today and get started.
