Revamp Your Marketing with These 5 Home Improvement Lead Generation Tips

Home improvement lead generation is an ongoing process. You want to bring a steady stream of customers to your business for growth and improved revenue. Here’s how to generate leads for home improvement businesses to ensure that you can maximize the return on your marketing investment and continue to reach your business goals.  

Tip #1: Know Your Target Audience and Go After Them 

Before you can advance your marketing efforts and find more leads, you need a strategy that will allow you to find the people that need your services. Do you specialize in renovating homes? Do you focus on luxury homes or work primarily on middle-class homes? Take the time to clearly define exactly who your target audience is and where they can most likely be found. 

When you know your target audience and understand their motivations, you can refine your marketing materials accordingly. Your target audience determines which social media platforms you market on, how you create your marketing content, which radio stations you use to advertise, and what type of email content you send.  

If you don’t understand your audience, you may find reaching people who genuinely need what your business offers much more challenging.  

Part of defining an audience is creating a customer avatar or generalizing the persona of your ideal buyer. A customer avatar represents your target audience: a fictional figure with the same general wants, needs, and pain points as real-world customers who are likely to benefit from your home improvement efforts. Establishing a customer avatar can make designing marketing content specifically geared toward those customers easier.  

Tip #2: Online Visibility 

Having an online presence that makes it easy for customers to find you is critical to advancing your brand and increases your ability to reach your target audience. Around 82% of shoppers will search online before making any major purchase. People in need of home improvement help will generally start that quest with a basic online search.  

You’ll need several key elements to help those customers find your brand: 

• A website -- A key part of your online presence, basically your online storefront. 
• SEO/Search engine optimization -- Optimizing your content for search engines helps raise your brand up in search results, making it likely that customers will find you when they start looking for home improvement help. 
• Content marketing -- This essential marketing strategy consists of blogs and other content dedicated to the keywords customers are most likely to search for when looking for home improvement brands.  
• Pay-per-click ads – Paid ads help gain visibility in search listings, which helps make it easier for you to bring potential customers into your sales funnel.  

• Reviews and social proof -- Customers trust online reviews almost as much as they would trust reviews from friends and family members, so having them is essential.  

Working with a marketing specialist can make creating a vital online presence easier and shape customers' ability to find you. 

Tip #3: Social Media   

Contractors should have a consistent social media presence and strategy. That means regularly creating and posting content and engaging with your followers. Depending on your target market and what you want to accomplish, you may use different platforms.  

• Facebook is the ideal platform for a conversation. It helps reach millennials, baby boomers, and Gen X homeowners and offers the chance for customers to leave reviews. 

• Instagram is a visual platform, making it the perfect place for before and after photos.   
• TikTok is for short videos, answering FAQs, providing tutorials, and offering project progress reports. Its visual format attracts attention, and videos can be reposted on multiple platforms. 

Use social ads to find people in your geographic area and keep producing content that will allow you to raise awareness of your brand and everything you have to offer.  

Tip #4: Radio Ads  

Radio ads are a great way to target a local area, and radio shows have faithful audiences. Advertising on a radio station gives you a broad reach, with the potential for thousands of people to hear your ads daily. Radio isn't just for the car, either. People also listen at work, on their phones, or stream radio content throughout the day. 

Tip #5: Email Marketing   

Email marketing is a great way to stay top of mind. You can reach leads via email to share services, reviews, content, and more, helping customers stay aware of your brand and what you offer. On your website, you can exchange something of value to your customers for their email addresses: white papers, how-to guides, pricing information, and more. With email marketing, you can help keep customers engaged until they need your services.  

Mid-West Family South Bend For Your Marketing Needs 

Are you ready to launch your marketing efforts and reach your target audience? At Mid-West Family South Bend, we offer these services and more. We understand that contractors are busy and don't have time to commit to these marketing strategies. A full-service, multi-channel media partnership is what you need to help you reach your target audience more effectively.

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