Live events are an incredible marketing tool that can help expand awareness of your business and bring considerable benefit to your brand. In fact, 31% of marketers note that event marketing is one of the most effective tools in their arsenal.
Moreover, 80% of marketers believe that events are critical for the company's overall success, and event planning makes up around 21% of corporate marketing budgets.
Events help create brand recognition and awareness. Furthermore, events help drive brand loyalty, encouraging attendees to view your business better. The benefits of live event marketing are undeniable, and having an effective live event marketing strategy can go a long way toward helping you achieve the return on your investment that you're really looking for.
The Benefits of Event Marketing
Types of event marketing include in-person and online, like webinars or live streams. No matter how you do it, these are the benefits you can expect.
1. Brand Awareness
Attending industry events or hosting events puts your name and your product where the people most interested in what you offer can find it.
2. Exposure to Your Audience
The more time you spend around members of your target audience, the better you can get to know them. Audience exposure can help you better target your marketing materials and improve what you can offer to customers. In-person interactions are a great chance to listen to your target audience and learn more about them.
3. Customer Relationships and Engagement
Customer relationships are a critical part of building brand loyalty. Relationship building and highly positive brand associations are created during local goings-on.
4. Sales
Attendees are more likely to buy from you, especially if you offer limited-time promotions and deals.
5. Credibility
Hosting or attending live events (where your brand will be endorsed) adds overall credibility to your brand, improving customer trust and encouraging even first-time customers to trust you.
6. Demonstration of Expertise
Get the chance to show off who you are, what you know, and why customers should trust your brand. That expertise is critical to your place in the industry.
How to Promote Your Event for Higher Engagement
Promotion is a critical part of ensuring that people can attend. In many cases, customers require regular contact with your business. Make live events part of your overall marketing strategy.
You may want to:
- Send out emails letting customers know about an upcoming event
- Post on social media, including starting a countdown to help people get excited
- Post on social media capturing vital moments
- Encourage others to share their content on social media, including using a hashtag campaign to connect those posts
- Put a specific landing page on your website so that people can easily sign up for your event
Live Event Marketing with Mid-West Family South Bend
Live event marketing is an incredibly valuable tool that can help you extend your reach and share more about your brand. Are you looking for more live event opportunities in South Bend? Contact us to learn how we can help.
