Like many home improvement companies, window and siding company marketing is an ongoing process. You need a steady stream of marketing content to reach your target audience so they remain aware of what you offer and why they should connect with your brand. Are you looking for marketing ideas for home improvement companies? Multichannel marketing is a significant part of your overall strategy.
Multichannel marketing offers several advantages. It allows you to reach audiences in multiple ways as you continue to provide consistent branding across channels. Consumers have a choice of where and how they interact with your brand, making it easier for them to get in touch with you as needed. Instead of using just one or two tactics, make sure you have a strategy geared toward long-term growth.
Building a Multichannel Marketing Strategy
As you consider digital marketing for home services, looking at a large-scale strategy rather than individual tactics is essential. Your marketing isn't just about casting a wide net and hoping you can reach your target market. Instead, it should focus on where your target audience can be found and what they are likely to need from your brand.
Building a multichannel marketing strategy also means watching your progress, analyzing key metrics, and making changes to your marketing plan as you learn what your customers respond to best, how they prefer to connect with you, and what platforms work best.
Pay-Per-Click Ads
An online presence is critical to creating digital marketing for home services. If potential customers can't find your siding or window installation business online, they will be much less likely to come to you with their needs. However, it may take considerable time to build up that online presence and start to bring in results. If you want immediate results, try PPC advertising.
Pay-per-click ads help get you on the first page of search engines, in the top results for keywords directly related to your services, used by searchers in your local area. Suppose someone types "new windows" or "siding repairs," your business will pop up. PPC ads are a powerful tool in your digital marketing plan.
Social Media
Contractors of all specialties need a consistent social media presence and strategy. Social media is excellent for engaging with potential customers and showing them what you offer. You can increase your content library, allowing you to showcase your expertise. At the same time, you can engage more deeply with your followers, which can help improve their sense of connection to your brand.
Your social media strategy may depend on which channels you choose to focus on.
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Facebook: Around 69% of adults use Facebook. It is most popular among millennial audiences and offers the opportunity to engage through posts, discussions, images, and more.
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Instagram: It's a great place to reach out to homeowners. Instagram is highly visual, making it a great place to show before and after photos.
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TikTok: TikTok continues to expand its reach. TikTok is a great place to post short video content that showcases things customers might need to know about their windows or siding, building their overall trust in you.
You can use social ads to find people in your geographic area and encourage them to visit your page.
Radio
Radio ads are a great way to target locals within a specific area. Radio stations often have a broad reach, with the potential for thousands of people to listen daily, but they also have faithful audiences who listen to them regularly. Those audience members are more likely to trust what radio personalities say about your brand. Streaming radio can help give you an even wider overall reach.
Event Marketing
Live events are a great way to introduce your brand to a local audience. Consider sponsoring those events or showing up at them in person to experience all the advantages. Meet potential customers, share your business cards, or offer more insight into what you offer.
Email Marketing
Email marketing is a great way to stay top of mind. Reach leads via email to share your services, offer reviews from other customers, or provide additional content to help customers decide whether they are ready to replace windows or doors. You can exchange something of value on your website, including eBooks or white papers, for that email address. Then, you can use emails to cultivate a deeper relationship with those leads.
It's Time to Ramp Up Your Marketing Efforts
Are you looking for a company that can help you manage your multi-channel marketing strategy? Mid-West Family South Bend offers a variety of marketing solutions. Contact us today to learn more.
